High-converting journey strategy for lead attraction

Client:
3–4 minutes

I designed a lead attracting website to make this brand distinct in a highly saturated category and designed user journeys and services to convert consumers. The result was an experience that outshines the industry standards.

Challenge: An innovative product was lacking a clear launch strategy.

Project: I facilitated design sprints, developed the concept/content strategy and wire-framed/built the website.

Results: Successful implementation of the route to market strategy including a highly ranked SEO website and lead generation.

My process

Ideation
Wireframing
Testing
Solution

Ideation

In spearheading the UX ideation for our web application dedicated to amplifying traffic for the upcoming product launch, I orchestrated a dynamic design sprint. Collaborating closely with the team, I guided the process of formulating a comprehensive launch strategy and brainstorming creative ways to entice users. With the strategy solidified, my focus shifted to refining the concepts. Through meticulous iteration and careful consideration, I honed the concepts into practical tools poised to effectively drive engagement and traffic. This involved seamless integration of interactive elements, captivating visuals, and user-friendly navigation. By transforming initial ideas into tangible components, I ensured the web application was primed to achieve its mission of driving excitement and curiosity for the impending product launch.

Workshop facilitation
Research
Strategy

Wireframing

Building upon the strategy, I delved into UX wireframing for our traffic-boosting web application set to revolutionize our product launch. Crafting wireframes aligned with user expectations, I ensured a seamless journey for users seeking information about the category. The homepage emerged as a powerhouse, strategically presenting essential product details, incorporating blog content for robust SEO, and strategically integrating lead-generating content to capture user interest effectively. These wireframes stand as a blueprint for a compelling and user-centric web experience, poised to maximize engagement and anticipation surrounding our product launch.

Low fidelity wireframes

1. Clear product messaging above the fold for all users accessing the website to ensure they learn the key facts about the product

2. Eye catching visuals of cocktails that users consistently search for and also learn more about the product

3. Increase SEO prominence with multiple blog posts related to user queries in the product’s domain of Aperitivos

4. Lead generating high value content offering with the use of an eBook to entice users to share their email address

Testing

Conducting UX testing for the web application geared towards driving traffic for our imminent product launch was an enlightening process. Numerous rounds of testing were essential to fine-tune functionality and align it with user expectations. Upon evaluating the site’s Google Analytics data, I gained valuable insights into user behavior and flow. This information empowered me to make strategic adjustments to their journey, streamlining their experience for maximum engagement. I analyzed user interactions meticulously, identifying pain points and opportunities to enhance navigation and interaction. These insights proved invaluable in refining the application’s user journey, ensuring a seamless and captivating experience that effectively guides users towards the heart of our product launch excitement.

Solution

Developing the UX solution for our web application to boost traffic for an upcoming product launch was an exhilarating venture. I strategically curated engaging visuals, interactive elements, and lead generating mechanics in a stylish interface to create anticipation. This solution effectively generates buzz and ensures a successful product debut, here are some of the design highlights.

  1. Easy navigation of the site with stylish banner and the possibility to use the English version of the page
  2. Call to action to purchase the product on the first screen both for Italian and international shoppers
  3. Building on one of the consumer insights for the founder story I included this information in a attention grabbing fashion
  4. The cocktail section of the site both drives traffic and creates activity for existing and new users with the content alternating with different recipes
  5. The lead generating Aperitivo Guide captures users to the site and engages them with this high-value content offering
  6. Technical and specific details were added in the footer for both navigation and convenience

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